https://www.fogcitytype.com/stories daily 0.75 2024-02-13 https://www.fogcitytype.com/stories/sf-street-sign-field-guide monthly 0.5 2024-02-13 https://images.squarespace-cdn.com/content/v1/605aa57db04a457a373a2fdc/1618291122347-21AC5VQQWSFO7X6JJ3TA/octavia+3200.png Stories - A FIELD GUIDE TO SAN FRANCISCO’S ICONIC STREET SIGNS https://images.squarespace-cdn.com/content/v1/605aa57db04a457a373a2fdc/1618280050363-TPS8D3IJDM3QR5NUSTGU/usgs+detail.png Stories - A FIELD GUIDE TO SAN FRANCISCO’S ICONIC STREET SIGNS San Francisco as surveyed in 1853, the year of the first street sign ordinance. Map: U.S. Coast Survey (detail) https://images.squarespace-cdn.com/content/v1/605aa57db04a457a373a2fdc/1618007591166-J92TUSBQ7C463M5YVZYT/montgomery+clay.png Stories - A FIELD GUIDE TO SAN FRANCISCO’S ICONIC STREET SIGNS Montgomery at Clay, 1859. Photo: Library of Congress. https://images.squarespace-cdn.com/content/v1/605aa57db04a457a373a2fdc/1618262357926-ZYJZLO4R57AQRR1PFJ1G/gaslamp+signs.jpeg Stories - A FIELD GUIDE TO SAN FRANCISCO’S ICONIC STREET SIGNS Different styles of gaslamp street signage. Left, Dupont (now Grant) and Jackson, 1880s. Right, 4th and Jessie, in the aftermath of the 1906 quake. Photos: OpenSFHistory/wnp37.10020.jpg (left, detail), OpenSFHistory/wnp15.181.jpg (right, detail). https://images.squarespace-cdn.com/content/v1/605aa57db04a457a373a2fdc/1618166253750-K11VXZ0WKEPPJJKF8YNR/IMG_3563.jpg Stories - A FIELD GUIDE TO SAN FRANCISCO’S ICONIC STREET SIGNS https://images.squarespace-cdn.com/content/v1/605aa57db04a457a373a2fdc/1618277985706-OHAB7Y8KEBSG672G5S6E/white+on+brown.png Stories - A FIELD GUIDE TO SAN FRANCISCO’S ICONIC STREET SIGNS White on brown enamel, c, 1916. Photo: Iowa State University https://images.squarespace-cdn.com/content/v1/605aa57db04a457a373a2fdc/1618278025722-4C3LY26QYCYL1D5XGYOE/black+and+yellow.png Stories - A FIELD GUIDE TO SAN FRANCISCO’S ICONIC STREET SIGNS Black on yellow enamel, 1920. Photo: San Francisco Call, February 1920. https://images.squarespace-cdn.com/content/v1/605aa57db04a457a373a2fdc/1618277730812-VUIVFEBQGYZPM6Y2610F/backlit+signs.png Stories - A FIELD GUIDE TO SAN FRANCISCO’S ICONIC STREET SIGNS Fancy! (And perhaps fanciful?) Illustration: “Popular Mechanics,” November 1915. https://images.squarespace-cdn.com/content/v1/605aa57db04a457a373a2fdc/1618259828704-J832UG670NF3SEY0PWA3/IMG_8080-preview.JPG Stories - A FIELD GUIDE TO SAN FRANCISCO’S ICONIC STREET SIGNS https://images.squarespace-cdn.com/content/v1/605aa57db04a457a373a2fdc/1650397340157-8MHWTHT7YRWSGTLU5NM8/opensfhistory_wnp36.04111.jpg Stories - A FIELD GUIDE TO SAN FRANCISCO’S ICONIC STREET SIGNS - Make it stand out Department of Public Works Sign Shop, 1926. Photo: OpenSFHistory/wnp36.04111 https://images.squarespace-cdn.com/content/v1/605aa57db04a457a373a2fdc/1618260336471-IZNDUX2WGWZKN3745KV7/streetsign+with+fun+car+-+sf+examiner+1922.jpg Stories - A FIELD GUIDE TO SAN FRANCISCO’S ICONIC STREET SIGNS An early snapshot with a very hip Hupmobile. Clipping: S.F. Examiner, 1922. https://images.squarespace-cdn.com/content/v1/605aa57db04a457a373a2fdc/1618260192053-QG7XRLDUG17RCZZAR77W/wnp27.1201.jpg Stories - A FIELD GUIDE TO SAN FRANCISCO’S ICONIC STREET SIGNS Coso and Montezuma (Mission/Bernal) in the 1940s. Photo: OpenSFHistory/wnp27.1201.jpg https://images.squarespace-cdn.com/content/v1/605aa57db04a457a373a2fdc/1618264576421-WVBCC6FVHC68IDTYHGWL/parker+euclid+1950.png Stories - A FIELD GUIDE TO SAN FRANCISCO’S ICONIC STREET SIGNS The original engineering sample, created for approval by city leaders, mounted on a table. Photo: in “Traffic Engineering”, September 1950. https://images.squarespace-cdn.com/content/v1/605aa57db04a457a373a2fdc/1618265372487-JWVYNAB8CSCRZLTM0CES/scott+ofarrell.png Stories - A FIELD GUIDE TO SAN FRANCISCO’S ICONIC STREET SIGNS Scott at O’Farrell, 1952 (detail). Photo: OpenSFHistory/wnp28.2826.jpg https://images.squarespace-cdn.com/content/v1/605aa57db04a457a373a2fdc/1618450859345-YJ9WWE5PKFBHTZD65H68/FHWA+series+E+1952.png Stories - A FIELD GUIDE TO SAN FRANCISCO’S ICONIC STREET SIGNS Detail of a page from the 1952 “Highway Gothic” standard alphabet, Series E, with precise dimensions marked out. Image: U.S. Department of Commerce https://images.squarespace-cdn.com/content/v1/605aa57db04a457a373a2fdc/1618695757983-CIL43B0OEEECG0SOZ12Y/harvey+milk+1977+GLC-0121.jpg Stories - A FIELD GUIDE TO SAN FRANCISCO’S ICONIC STREET SIGNS Supervisor-elect Harvey Milk in 1977 under a Castro St aluminum sign. Photo: San Francisco History Center, San Francisco Public Library https://images.squarespace-cdn.com/content/v1/605aa57db04a457a373a2fdc/1618265861147-IXWGK2R3TOKR1OHTE4B7/END+FONT.jpeg Stories - A FIELD GUIDE TO SAN FRANCISCO’S ICONIC STREET SIGNS An apt sign showing off the near-final iteration of the Highway Gothic all-caps style on thin aluminum plates. As on the Castro sign shown above, these are the widest “Series F” characters, equivalent to the earlier “square” block characters. Font (!) Boulevard is a real street that runs through Parkmerced and this sign is still in service. https://images.squarespace-cdn.com/content/v1/605aa57db04a457a373a2fdc/1618275398552-UDXUPDSIT33JB1B73G7I/hickory+side+by+side.jpeg Stories - A FIELD GUIDE TO SAN FRANCISCO’S ICONIC STREET SIGNS Who wore it better? (Hint: the one on the right is n o t g r e a t.) https://images.squarespace-cdn.com/content/v1/605aa57db04a457a373a2fdc/1618276641702-E2QJANYCKK6ICNRVFJM4/o_shaugnessy.jpg Stories - A FIELD GUIDE TO SAN FRANCISCO’S ICONIC STREET SIGNS - San Francisco City Engineer Michael M. “Stone Cold” O’Shaughnessy San Francisco City Engineer M. 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