A new typeface, reviving a San Francisco classic

Fog City Gothic is Modeled after the embossed street sign lettering used locally in San Francisco from 1946 into the early 1950s. Friendly and bold midcentury display fonts; a balance of the rational stamper shape and the softness of the stamped result.

Two authentic widths: Regular and Wide

Faithfully derived from historic sign imagery and careful research, then spaced for use in running text. Includes all-caps English characters, plus a handful of compatible punctuation.